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But it would be unfair to say Fashion Nova's success is predicated entirely on its prices and getting celebrity endorsements on Instagram. The company has also been savvy at filling a void left by high-fashion magazines and haute couture: It caters to curvy women and women of color. Women like Gabriella Lascano. Growing up, she says she was told she should model, but all she could think was, "I'm fat. Like, models aren't fat." These days, Lascano is a 27-year-old plus-sized Instagram model for Fashion Nova's Curve line. She has 220,000 followers. She's gorgeous, but also relatable, living a normal life in the Bronx. A post shared by Gabriella•Lascano (@gabriellalascano) on She first gained some popularity on Instagram for her makeup tutorials. Then in 2016, Fashion Nova started sending her clothing. At her apartment in the Bronx, she pulls out a crate and shows some of the pieces to me: a black corset; an olive camouflage jumpsuit. Lascano says before she found Fashion Nova, it was very difficult to find plus-sized clothing that was pretty, or sexy.

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